Pornhub has released new guidelines for content uploads.

The changes published on their site today are:

1. Verified Uploaders Only

Effective immediately, only content partners and people within the Model Program will be able to upload content to Pornhub. In the new year, we will implement a verification process so that any user can upload content upon successful completion of identification protocol.

2. Banning Downloads

Effective immediately, we have removed the ability for users to download content from Pornhub, with the exception of paid downloads within the verified Model Program. In tandem with our fingerprinting technology, this will mitigate the ability for content already removed from the platform to be able to return.

3. Expanded moderation

We have worked to create comprehensive measures that help protect our community from illegal content. In recent months we deployed an additional layer of moderation. The newly established “Red Team” will be dedicated solely to self-auditing the platform for potentially illegal material. The Red Team provides an extra layer of protection on top of the existing protocol, proactively sweeping content already uploaded for potential violations and identifying any breakdowns in the moderation process that could allow a piece of content that violates the Terms of Service. Additionally, while the list of banned keywords on Pornhub is already extensive, we will continue to identify additional keywords for removal on an ongoing basis. We will also regularly monitor search terms within the platform for increases in phrasings that attempt to bypass the safeguards in place. Pornhub’s current content moderation includes an extensive team of human moderators dedicated to manually reviewing every single upload, a thorough system for flagging, reviewing and removing illegal material, robust parental controls, and utilization of a variety of automated detection technologies. These technologies include:

• CSAI Match, YouTube’s proprietary technology for combating Child Sexual Abuse Imagery online
• Content Safety API, Google’s artificial intelligence tool that helps detect illegal imagery
• PhotoDNA, Microsoft’s technology that aids in finding and removing known images of child exploitation
• Vobile, a fingerprinting software that scans any new uploads for potential matches to unauthorized materials to protect against banned videos being re-uploaded to the platform

If a user encounters a piece of content they think may violate the Terms of Service, we encourage them to immediately flag the video or fill out the Content Removal Request Form, which is linked on every page.

Our policy is to immediately disable any content reported in the Content Removal Request Form for review.

4. Trusted Flagger Program

We recently launched a Trusted Flagger Program, a new initiative empowering non-profit partners to alert us of content they think may violate our Terms of Service. The Trusted Flagger Program consists of more than 40 leading non-profit organizations in the space of internet and child safety. Our partners have a direct line of access to our moderation team, and any content identified by a Trusted Flagger is immediately disabled.

Partners include: Cyber Civil Rights Initiative (United States of America); National Center for Missing & Exploited Children (United States of America); Internet Watch Foundation (United Kingdom); Stopline (Austria); Child Focus (Belgium); Safenet (Bulgaria); Te Protejo Hotline – I Protect You Hotline (Colombia); CZ.NIC – Stop Online (Czech Republic ); Point de Contact (France); Eco-Association of the Internet Industry (Germany); Safeline (Greece); Save the Children (Iceland); Latvian Internet Association (Latvia); Meldpunt Kinderporno – Child Pornography Reporting Point (Netherlands); Centre for Safer Internet Slovenia (Slovenia); FPB Hotline – Film and Publication Board (South Africa); ECPAT (Sweden); ECPAT (Taiwan).

5. NCMEC Partnership

Last year, we voluntarily partnered with the National Center for Missing & Exploited Children (NCMEC) in order to transparently report and limit incidents of CSAM on our platform. In early 2021, NCMEC will release our total number of reported CSAM incidents alongside numbers from other major social and content platforms. We will also continue to work with law enforcement globally to report and curb any issues of illegal content.

6. Transparency Report

In 2021, we will release a Transparency Report detailing our content moderation results from 2020. This will identify not just the full number of reports filed with NCMEC, but also other key details related to the trust and safety of our platform. Much like Facebook, Instagram, Twitter and other tech platforms, Pornhub seeks to be fully transparent about the content that should and should not appear on the platform. This will make us the only adult content platform to release such a report.

7. Independent Review

As part of our commitment, in April 2020 we hired the law firm of Kaplan Hecker & Fink LLP to conduct an independent review of our content compliance function, with a focus on meeting legal standards and eliminating all non-consensual content, CSAM and any other content uploaded without the meaningful consent of all parties. We requested that the goal of the independent review be to identify the requisite steps to achieve a “best-in-class” content compliance program that sets the standard for the technology industry. Kaplan Hecker & Fink LLP is continuing its review, but has already identified and categorized a comprehensive inventory of remedial recommendations, supported by dozens of additional sub-recommendations, in addition to the steps identified above, based on an evaluation and assessment of our current policies and practices. Kaplan Hecker & Fink LLP is soliciting information to assist with its review and in developing recommendations regarding our compliance policies and procedures. If you would like to provide compliance suggestions, you can do so here